Targeting 1

[TO: ]
[FROM: ]
[SUBJECT: ]
[DATE: ]

A review of our enrollment statistics recently completed by our advertising agency suggests that a slight revision to our marketing target is in order.

While our student body has historically been overwhelmingly female and the vast majority of our student-enrollment advertising and marketing directed toward [working women], fully [40%] of the student body is male. This suggests that if we were to target men and women equally, or even dedicate a certain small percentage of our marketing budget toward reaching men specifically, we could increase our enrollment-and revenues-considerably.

I will be speaking with our advertising and public relations agencies about the implications of this target shift for our marketing efforts. I welcome your questions and comments.




[BL]* Memo opens by announcing that a change is being considered but does not (yet) give specifics of the proposed change.
* Second paragraph provides historical context, contrasted against current situation.
* Memo closes with indication of action steps (actual and potential).