Schedule 1

TO: All Employees
FROM: [Name]
SUBJECT: Change to Print Media Plans

We will be changing the magazine portion of our advertising schedule in order to increase the effectiveness of our message.

Coupon redemption data just in from our coupon processor indicate that our ads generate far greater response when running in women's service magazines than in parenting books. Consequently, we will be revising our magazine list to include only women's service publications and eliminate all parenting pubs. No changes will be made to the ads themselves at this time.

Please contact me if you have any questions.

[BL]* A direct response mechanism such as coded coupons can be a tremendous aid in measuring media effectiveness; communicate your learning and address the media plan accordingly.
* Advise readers of any creative changes that might be made in concert with media changes.