Rotation 1

TO: All Employees
FROM: [Name]
SUBJECT: Change to Campaign Rotation

We will be changing the rotation schedule of our print and broadcast advertising based on sales figures that have just become available.

Although we had originally forecast that the Mint and Lemon flavors would each contribute approximately 50% of total line volume, Sales has just reported that Mint is outselling Lemon by about 3 to 1. We therefore will be directing our agency to revise the media plan accordingly, replacing the current 50/50 rotation with a 75/25 rotation favoring Mint; this change will be reflected in both our TV and magazine advertising schedules.

No changes will be made to the commercials or magazine ads at this time.

Please contact me if you have any questions.

[BL]* There is nothing "shameful" being communicated in this memo; sometimes one variety outsells another. It's wise to be sensitive to such situations in media planning and revising.
* Be sure to communicate whether copy will be changing as well as rotation schedules.