New Ads 1

TO: All Employees
FROM: [Name]
SUBJECT: Campaign Extension

I am very pleased to tell you that due to the tremendous success of our current advertising campaign we will be extending its scope.

We will be shooting two new television commercials and producing an additional magazine ad as pool-outs of the current campaign. While the overall communication platform will remain unchanged, these new executions will show different segments of our target audience using with and reacting to the product line. The new commercials and print ad will be rotated into our media schedule; the existing spots/ads will continue to run but at slightly lower frequency levels.

Congratulations to our agency and to every one of you for your contributions to this highly successful campaign.

[BL]* Successful campaigns can be self-regenerating.
* Be clear about whether new executions will replace current ones or will be simply added to the current pool.
* Congratulate contributors to your success.