Mgmt1

TO: All Employees
FROM: [Name]
SUBJECT: Change to Advertising Campaign

This is to advise you that we have chosen to revise the [element] portion of our [target and medium] campaign in light of [reason].

Marketing will be speaking with the ad agency later today to advise them of this request and ask for their recommendations as to how we might affect these changes while maintaining the strategic thrust and key benefit communications critical to the advertising.

We will keep you informed on our progress in this area and will let you know when we expect the revised campaign to be ready for air/ publication.

Please contact me if you have any questions.

[BL]* Provide brief rationale for the intended (or already completed) change.
* Let readers know where you are in the process: are changes already complete? Does the ad agency know about them?
* Be clear about what worked and what didn't work, and what precisely will be left untouched during the revision process.