Merger

[Name]
[Company]
[Address]
[City, State ZIP]

Dear [ ]:

Thanks for being such a loyal [FoodLand] customer.

As a way of saying thanks to our regular shoppers, we're announcing our new [FoodLand] club program. Next time you shop at [FoodLand], ask any cashier for a [FoodLand] club card or pick one up at the Customer Service desk. It'll let you buy hundreds of selected items throughout the store at special club-member discounted prices.

Membership is free and couldn't be easier. It's our way of saying "thank you" for shopping [FoodLand].

Sincerely,



[Name]
[Title]


[BL]* Open with a thank you.
* Briefly describe the program and how to enroll.

[Name]
[Address]
[City, State ZIP]

Dear [ ]:

As of January 1, 5th National Savings & Loan and Valley Savings Bank will be merging in order to offer our combined customer base an even wider range of financial services and products. All current 5th National and Valley Savings branches will remain open and will be operating under a new name as of January 1: Fifth Valley Financial.

Even before the merger is complete, customers of either of the two current entities can use any branch of each entity for their banking needs, effective immediately. Additionally, ATM cards issued by either bank can now be used at any current 5th National or Valley Savings automated machine at no charge.

You'll be getting additional information about the new Fifth Valley Financial over the coming months, including details about new checks, deposit slips, rates, and so on.

In the meantime, if you have any questions about the merger and how it may affect you or your accounts, please feel free to call our Merger Hotline at 555-2233 between 8:00 A.M. and 5:00 P.M., Monday to Friday, and we'll be happy to help.

Sincerely,



[Name]
[Title]
~/

• Announce the change, the effective date, and the benefits to your customers
• Make clear if any immediate service changes are in effect
• Provide a customer-service phone number for customer inquiries