Media1

TO: All Employees
FROM: [Name]
SUBJECT: Change to Advertising Campaign

I have just been advised by our ad agency of a request they've received from two of the major television networks for a change to our child-directed commercials.

The networks have requested a simplification or elimination of all computer-generated animation and other special effects in our commercials. While it will not be necessary to change the overall message of our advertising, the announcer copy, or on-camera dialogue, the networks will not run our commercials during children's programming if we do not make the requested visual adjustments. (All of our adult-directed commercials have been approved by the networks with no changes required or requested.)

Marketing will meet with the agency before the end of this week to review our options and assess cost implications. I will advise you of our final decision following that meeting.



[BL]* Commercials must be approved by the TV networks before they're allowed to air--negotiation is often, but not always, possible. Be clear about which day parts restrictions/revisions apply to.
* Inform readers as to status with the agency