Location 1

[Name]
[Address]
[City, State ZIP]

Dear [ ]:

Lewiston's announces new longer hours!

That's right--starting this week, all Lewiston's branches will be open from 7:00 A.M. to 10:00 P.M. Monday through Friday, and from 8:00 A.M. to 8:00 P.M. on Saturday and Sunday, for your shopping convenience.

We look forward to seeing you next time you shop at Lewiston's!

Sincerely,



[Name]
[Title]


[BL]* Clearly state the new opening hours and the day/date the new schedule goes into effect.


[Name]
[Company]
[Address]
[City, State ZIP]

Dear [ ]:

We're moving!

That's right--Joe's Bar & Grill is moving downtown to serve our customers better.

We'll still be serving the same great food and drinks you've always known and loved us for. And now you won't have to drive so far--maybe not at all--to enjoy our offerings! Because our new location is right in the heart of the business district, at 50 E. Main Street. You can practically roll in on your way out of the office!

We'll be having a Grand Opening on June 15 to break in the new digs. Just bring this letter for a free glass of beer or wine with dinner as our way of saying welcome and thanks for being such a loyal customer.

Sincerely,



[Name]
[Title]

[BL]* Change is not always accepted readily. Create excitement and find a customer-motivated reason for the change.
* Assure your customers that the known-and-loved elements of your current business will not be lost.
* If you can, offer a little something to commemorate the change and thank your loyal customers.