Generic1

TO: All Employees
FROM: [Name]
SUBJECT: Change to Advertising Campaign

This is to advise you of an (unexpected) change we will be making to our current advertising campaign.

Due to [circumstance/news/input], it will be necessary to [revise/remove/ augment/soften] certain [executional elements/copy/ claims] in our [medium] and [medium] advertising, effective [date]. This change has been [requested/required/dictated/mandated] by [external body] because [reason].

I have informed our agencies about [change] and they will be getting back to us with their recommendations and cost estimates for the necessary revisions.

Let me assure you that this change will not in any way compromise the integrity of our communications platform or the quality of the advertising itself. Please contact me if you have any questions.


[BL]* Unexpected changes always occur; provide rationale for the change and look for the silver lining--and communicate it when you find it.
* Provide media, copy, and timing information.
* Assure your readers that key elements of the campaign will remain intact.