Demotion 1

[Date]

[Name]
[Company]
[Address]
[City, State ZIP]

Dear [ ]:

Recently I got my business card reprinted to reflect my new title: [Senior Sales Associate].

You may think, “Oh no! What happened to [name] being [sales manager]”? At first glance, the change may look like a step down; in reality it's a great change for me, for the company, and for you.

I've always loved being a [sales associate]. I love to [meet with clients, discover their needs, and find appropriate solutions]. As [sales manager], I was [tied to my desk too often], and I was really missing doing what I do best: [helping customers directly].

So if you see a new spring in my step, you'll know why. I'll give you a call next week to catch up and to help you find good solutions to your current needs.

Sincerely,



[Name]
[Title]

[BL]* Explain background for the demotion.
* Show how the change will only benefit the client.