Consolidation

TO: All Employees
FROM: [Name]
SUBJECT: Campaign Consolidation

This is to advise you that we will be concentrating our current advertising campaign efforts.

Sales data confirm our suspicion that consumer interest in unscented shampoos has dropped considerably. Consequently, we will be pulling the commercial and magazine ad featuring our unscented product and will reallocate the remaining time in our media schedule evenly across the four commercials for our scented shampoos.

No creative revisions will be made at this time.

Please let me know if you have any questions.

[BL]* Making campaign changes reflecting overall market trends can be a wise move; don't hesitate to explain the rationale behind your change in plans.
* Let readers know if creative is changing or not.